What do marketers mean by creating a brand personality? How do marketers use perceptual maps to help

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What do marketers mean by creating a brand personality?

How do marketers use perceptual maps to help them develop effective positioning strategies?

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Marketing Real People Real Choices

ISBN: 9781292097756

8th Global Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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Question Posted: Jul 02, 2024 10:00 AM

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What do marketers mean by creating a brand personality? How do marketers use perceptual maps to help

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Marketing Real People Real Choices

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