What is a marketing information system (MIS)? What types of information does it include? What is the

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What is a marketing information system (MIS)? What types of information does it include? What is the marketing decision support system (MDSS)? What additional benefit is provided by an MDSS over an MIS?

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Marketing Real People Real Choices

ISBN: 183983

11th Global Edition

Authors: Michael Solomon ,Greg Marshall ,Elnora Stuart

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