What is a new product? Why is understanding new products so important to marketers? Innovations are classified
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What is a new product? Why is understanding new products so important to marketers? Innovations are classified according to their degree of newness. What are the different levels of newness used by marketers?
Why is it so important for marketers to understand in which category an innovation belongs?
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Related Book For 
Marketing Real People Real Choices
ISBN: 183983
11th Global Edition
Authors: Michael Solomon ,Greg Marshall ,Elnora Stuart
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