What would you expect to be the relation of consumer loyalty with the following cultural variables? Argue

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What would you expect to be the relation of consumer loyalty with the following cultural variables? Argue why, In your opinion, consumers having a certain cultural trait would be more, or conversely loss, loyal:

(a) strong future orientation:

(b) strong Ingroup orientation;

(c) high Individuallsm;

(d) high uncertainty avoidance.

AppendixLO1

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Marketing Across Cultures

ISBN: 9780273757733,9780273757764

6th Edition

Authors: Jean-Claude Usunier , Julie Anne Lee

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