What would you expect to be the relation of consumer loyalty with the following cultural variables? Argue
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What would you expect to be the relation of consumer loyalty with the following cultural variables? Argue why, In your opinion, consumers having a certain cultural trait would be more, or conversely loss, loyal:
(a) strong future orientation:
(b) strong Ingroup orientation;
(c) high Individuallsm;
(d) high uncertainty avoidance.
AppendixLO1
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Related Book For
Marketing Across Cultures
ISBN: 9780273757733,9780273757764
6th Edition
Authors: Jean-Claude Usunier , Julie Anne Lee
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