With the abolition of duty-free shopping in 1999, increasingly rapid travel to France by car (including train-car
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With the abolition of duty-free shopping in 1999, increasingly rapid travel to France by car (including train-car travel by Eurostar), and the loosening of import 'allowances' for wine and spirits, UK citizens continue to buy massive quantities of drinks in Calais, France. In Calais, just 33 km (20 miles) from Dover, French stores have special areas for these British day-trippers. Excise duties on alcohol are higher in the United Kingdom than in France. What are the consequences for the UK brewing industry and its distribution channels? How could the brewing industry respond?
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Marketing Across Cultures
ISBN: 9780273757733,9780273757764
6th Edition
Authors: Jean-Claude Usunier , Julie Anne Lee
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