With younger generations experiencing accelerated maturity, how can brands effectively communicate values and engage with these cohorts
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With younger generations experiencing accelerated maturity, how can brands effectively communicate values and engage with these cohorts while remaining true to their brand positioning?
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Related Book For
Marketing 6 0 The Future Is Immersive
ISBN: 978-1119835219
1st Edition
Authors: Philip Kotler ,Hermawan Kartajaya ,Iwan Setiawan
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