With younger generations experiencing accelerated maturity, how can brands effectively communicate values and engage with these cohorts

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With younger generations experiencing accelerated maturity, how can brands effectively communicate values and engage with these cohorts while remaining true to their brand positioning?

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Marketing 6 0 The Future Is Immersive

ISBN: 978-1119835219

1st Edition

Authors: Philip Kotler ,Hermawan Kartajaya ,Iwan Setiawan

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