12. What is publicity? Isnt this always free to the retailer? How does publicity fit into a...

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12. What is publicity? Isn’t this always free to the retailer? How does publicity fit into a retailer’s promotional efforts?

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Retailing

ISBN: 9781285546056

7th Edition

Authors: Patrick M. Dunne, Robert F. Lusch , James R. Carver

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Question Posted: Oct 24, 2024 04:03 AM

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12. What is publicity? Isnt this always free to the retailer? How does publicity fit into a retailers promotional efforts?
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12. What is publicity? Isnt this always free to the retailer? How does publicity fit into a...

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Retailing

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