7. How have improvements in the user-friendliness of GIS mapping technology caused retailers to become more research-driven

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7. How have improvements in the user-friendliness of GIS mapping technology caused retailers to become more research-driven in locating stores?

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Retailing

ISBN: 9781285546056

7th Edition

Authors: Patrick M. Dunne, Robert F. Lusch , James R. Carver

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