7. You are a manufacturer of a popular consumer product that is sold through independent retailers and

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7. You are a manufacturer of a popular consumer product that is sold through independent retailers and some department store chains. Today a large bigbox chain approaches you and wants to carry your line. What should you do? How will this affect your relationship with your current retailers?

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Retailing

ISBN: 9781285546056

7th Edition

Authors: Patrick M. Dunne, Robert F. Lusch , James R. Carver

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