8. An old proverb claims, Doing advertising without planning is like running a giant manure spreader; your
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8. An old proverb claims, ‘‘Doing advertising without planning is like running a giant manure spreader; your advertising department throws words out the back faster than you can shovel money in the front.’’ Do you agree or disagree with this statement? Explain your reasoning.
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Related Book For
Retailing
ISBN: 9781285546056
7th Edition
Authors: Patrick M. Dunne, Robert F. Lusch , James R. Carver
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