9. From the creative standpoint, it is said that a retail ad should accomplish three goals. What...

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9. From the creative standpoint, it is said that a retail ad should accomplish three goals. What are these goals, and is one of these more important than the others?

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Retailing

ISBN: 9781285546056

7th Edition

Authors: Patrick M. Dunne, Robert F. Lusch , James R. Carver

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