A retailer plans to open a new store near a university. It will specialize in collegiate merchandise
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A retailer plans to open a new store near a university.
It will specialize in collegiate merchandise such as apparel, accessories, and school supplies. Consider the pros and cons of each of the following media: TV, radio, city newspaper, university newspaper, local magazine, website, blog, and event sponsorship for this retailer to capture the university market.
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