Assume you are interested in investing in a startup Internet retailer that targets people who enjoy active
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Assume you are interested in investing in a startup Internet retailer that targets people who enjoy active outdoor recreation, such as hiking, rock climbing, and kayaking. What merchandise and information would you offer on the site? What type of entity do you think would be most effective in running the site: a well-known outdoors person, a magazine targeting outdoor activity, or a retailer selling outdoor merchandise, such as Patagonia or REI? Why? (Appendix)
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