At many optical stores, you can get your eyes checked and purchase glasses or contact lenses. How
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At many optical stores, you can get your eyes checked and purchase glasses or contact lenses. How is the shopping experience different for the service as compared to the product? Design a strategy to get customers to purchase both the service and the product.
In so doing, delineate specific actions that should be taken to acquire and retain optical customers. (LO-8).
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