Both Nordstrom and McDonald's are noted for their high-quality customer service, but their approaches to providing quality

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Both Nordstrom and McDonald's are noted for their high-quality customer service, but their approaches to providing quality service are different. Describe this difference. Why has each of these retailers elected to use its particular approach?

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Retailing Management

ISBN: 978-1259573088

10th edition

Authors: Michael Levy, Barton Weitz, Dhruv Grewal

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Question Posted: Dec 03, 2018 11:49 AM

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Both Nordstrom and McDonald's are noted for their high-quality customer service, but their approaches to providing quality

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In the chapter we discuss two approaches for providing high quality customer service x standardizati...View the full answer

Retailing Management

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