CONTINUING ASSIGNMENT Go to a local store outlet of the retailer you selected for the continuing assignment and describe and evaluate the service it offers. What service is being offered? Is the service personalized or standardized? Ask the store manager if you may talk to some customers and employees. Choose customers who have made a purchase, customers who have not made a purchase, and customers with a problem (refund, exchange, or complaint).

Talk with them about their experiences. Also ask employees what the retailer does to assist and motivate them to provide good service. Then, write a report describing your conversations in which you make suggestions for improving the store’s customer service.