CONTINUING CASE ASSIGNMENT: GO SHOPPING Visit the retail store operated by the target firm for your continuing assignment. Determine all the things that the store does to try to stimulate customers to buy merchandise at each stage of the buying process. In which types of buying decisions are most customers involved? Based on your observations and what you know about the target firm, what type(s) of market segmentation strategies are they involved in? Do you believe these are the best strategies for this firm?