CONTINUING CASE ASSIGNMENT Prepare an analysis of the company you selected for the continuing assignment. Identify its
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CONTINUING CASE ASSIGNMENT Prepare an analysis of the company you selected for the continuing assignment. Identify its direct competitors, its target market and positioning, its strategy with respect to its competitors, its retail format (the elements in its retail mix—merchandise variety and assortment, pricing, locations), and its bases for developing a competitive advantage relative to its competitors. Outline the retailer’s strengths, weaknesses, opportunities, and threats relative to its competitors. Pick a specific country in which the firm does not operate, and make a recommendation about whether the retailer should enter the country and, if so, how it should do so.
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