Describe Starbucks retail mix: location, merchandise assortment, pricing, advertising and promotion, store design and visual merchandising, customer

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Describe Starbucks’ retail mix: location, merchandise assortment, pricing, advertising and promotion, store design and visual merchandising, customer service, and personal selling. How does its retail mix support its strategy?

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Retailing Management

ISBN: 9780071220989

8th International Edition

Authors: Michael Levy, Barton Weitz

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Question Posted: Sep 02, 2024 07:02 AM

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Describe Starbucks retail mix: location, merchandise assortment, pricing, advertising and promotion, store design and visual merchandising, customer

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Retailing Management

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