Go to the home page for Interbrand (http://interbrand.com/best-brands/best-global-brands/2016/) and select the Top 100 Global Brands. On the
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Go to the home page for Interbrand (http://interbrand.com/best-brands/best-global-brands/2016/) and select the Top 100 Global Brands. On the basis of this ranking, list the top 20 global retail brands. In two or three paragraphs, describe what makes a strong retail brand. How were brand equity and financial performance used to measure brand value for these retailers?
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The top 20 global retail brands are 1 Amazoncom 2 Kik 3 LinkedIn 4 Starbucks 5 Apple 6 Samsung 7 Vis...View the full answer
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Related Book For 
Retailing Management
ISBN: 978-1259573088
10th edition
Authors: Michael Levy, Barton Weitz, Dhruv Grewal
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