How can retailers provide high-quality personalized service? Use an ophthalmologists office that also sells eyeglass frames and

Question:

How can retailers provide high-quality personalized service? Use an ophthalmologist’s office that also sells eyeglass frames and fills prescriptions for contact lenses as your example. How does this retailer’s service compare with the service provided by 1-800 CONTACTS online or in-store at its bricks-andmortar partner, Walmart?

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