INTERNET EXERCISE Go to Entrepreneur Magazines Franchise Zone Web page at http://www. entrepreneur.com/franchises/rankings/franchise500- 115608/2009,.html, and view the

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INTERNET EXERCISE Go to Entrepreneur Magazine’s Franchise Zone Web page at http://www.

entrepreneur.com/franchises/rankings/franchise500-

115608/2009,.html, and view the top-500 franchises for the past year. How many of the retailers in the top 10 have you patronized as a customer? Did you know that they were operated as a franchise?

Look at the lists from previous years to see changes in the rankings. Click on the link “About the Franchise 500,” and describe which factors were used to develop the list. Finally, what is the nature of the businesses that seem to lend themselves to franchising?

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Retailing Management

ISBN: 9780071220989

8th International Edition

Authors: Michael Levy, Barton Weitz

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