INTERNET EXERCISE Go to Macys credit card home page at www1.macys.com/service/credit/ overview.ognc. Read about the different levels

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INTERNET EXERCISE Go to Macy’s credit card home page at www1.macys.com/service/credit/

overview.ognc. Read about the different levels of membership for this customer rewards program.

Describe how Macy’s is using the customer pyramid

(Exhibit 11–2) in its CRM program to target and classify customers. Does this loyalty program encourage good customers to become best customers?

Explain why or why not.

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Retailing Management

ISBN: 9780071220989

8th International Edition

Authors: Michael Levy, Barton Weitz

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Question Posted: Sep 02, 2024 07:03 AM

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INTERNET EXERCISE Go to Macys credit card home page at www1.macys.com/service/credit/ overview.ognc. Read about the different levels

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Retailing Management

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