INTERNET EXERCISE Go to the websites of J. Crew (www.jcrew.com), JCPenney (www.jcpenney. com), and American Eagle Outfitters

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INTERNET EXERCISE Go to the websites of J. Crew (www.jcrew.com), JCPenney (www.jcpenney.

com), and American Eagle Outfitters (www.ae.com), and shop for a pair of khaki pants. Evaluate your shopping experience at each site. Compare and contrast the sites and your experiences on the basis of characteristics you think are important to consumers.

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