INTERNET EXERCISE Retailers want to segment the market on the basis of the geographic classification of customers to select the best sites for their businesses. Go to the ESRI Business Information Solutions home page at www.esri.com/data/

community_data/community-tapestry/index.html, type in the zip code for your hometown or your campus, and read the results. How would a retailer, such as a local restaurant, use the information in this report when making a decision about whether to open a location in this zip code?