INTERNET EXERCISE The U.S. Census Bureau tracks key population characteristics, such as age, gender, disability, employment, income, language, poverty, and race. Go to the U.S. Census Bureau home page at http://factfinder2.census.gov/

faces/nav/jsf/pages/index.xhtml, and, using the Population Finder, look up key demographic data for your state. Explain which factors would be most important for retailers considering this location to evaluate.