List other specialty apparel retailers that target the same customers as A&F and AE. How do these

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List other specialty apparel retailers that target the same customers as A&F and AE. How do these brands differentiate themselves in the competitive retail environment? Construct a product positioning map to illustrate each retailer’s positioning.

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Retailing Management

ISBN: 9780071220989

8th International Edition

Authors: Michael Levy, Barton Weitz

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