What effect does an exclusive co-brand have on customer perceptions of the retailer or designer? Does this

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What effect does an exclusive co-brand have on customer perceptions of the retailer or designer?

Does this perception change if the co-brand is discontinued?

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Retailing Management

ISBN: 9780071220989

8th International Edition

Authors: Michael Levy, Barton Weitz

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Question Posted: Sep 02, 2024 07:02 AM

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What effect does an exclusive co-brand have on customer perceptions of the retailer or designer? Does this

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Retailing Management

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