Why do retailers want to determine the lifetime value of their customers? How does past customer behavior

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Why do retailers want to determine the lifetime value of their customers? How does past customer behavior help retailers anticipate future customer retention?

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Retailing Management

ISBN: 978-1259573088

10th edition

Authors: Michael Levy, Barton Weitz, Dhruv Grewal

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Question Posted: Dec 03, 2018 11:41 AM

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Why do retailers want to determine the lifetime value of their customers? How does past customer behavior

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Retailers have realized that it costs significantly more to sell products and services to new custom...View the full answer

Retailing Management

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