Why do retailers want to determine the lifetime value of their customers? How does past customer behavior

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Why do retailers want to determine the lifetime value of their customers? How does past customer behavior help retailers anticipate future customer retention? LO11-5

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Retailing Management

ISBN: 9781264157440

11th Edition

Authors: Michael Levy

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Question Posted: Jul 05, 2024 10:00 AM

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Why do retailers want to determine the lifetime value of their customers?
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Why do retailers want to determine the lifetime value of their customers? How does past customer behavior

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Retailing Management

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