Why does IKEAs private-label furniture create a sustainable competitive advantage?

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Why does IKEA’s private-label furniture create a sustainable competitive advantage?

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Retailing Management

ISBN: 9781259060663

9th Edition

Authors: Levy, Weitz

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Question Posted: Jun 11, 2024 01:08 AM

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Why does IKEAs private-label furniture create a sustainable competitive advantage?

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Retailing Management

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