Many products are brought to the market because, in the words of the seller, the consumer demanded

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Many products are brought to the market because, in the words of the seller, “the consumer demanded it.” Do you think that the return-of-premium policy or the return of-cash-value policy were the response of the insurance industry to consumer demands, or do you feel they were developed for competitive reasons? What is your opinion of these two policies?

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Fundamentals Of Risk And Insurance

ISBN: 978-1118534007

11th Edition

Authors: Emmett J. Vaughan ,Therese M. Vaughan

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