Advise senior management on the appropriateness of adopting a relational approach to selling.

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Selling And Sales Management

ISBN: 275523

11th Edition

Authors: Kenneth Le Meunier-FitzHugh

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Question Posted: May 04, 2024 09:36 PM

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Advise senior management on the appropriateness of adopting a relational approach to selling.

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ANSWER LongTerm Customer Relationships A relational approach focuses on building and maintaining longterm relationships with customers rather than jus...View the full answer

Selling And Sales Management

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