How is a relationship marketing approach different to conventional transactional marketing?

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Selling And Sales Management

ISBN: 275523

11th Edition

Authors: Kenneth Le Meunier-FitzHugh

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Question Posted: May 04, 2024 09:36 PM

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How is a relationship marketing approach different to conventional transactional marketing?

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ANSWER Focus on LongTerm Relationships vs Individual Transactions Relationship Marketing Focuses on building longterm relationships and connections wi...View the full answer

Selling And Sales Management

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