In the context of sales channels why is it important to engage in segmentation and targeting?

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Selling And Sales Management

ISBN: 116227

7th Edition

Authors: David Jobber , Geoff Lancaster

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Question Posted: May 05, 2024 03:00 AM

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In the context of sales channels, why is it important to engage in segmentation and targeting?
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In the context of sales channels why is it important to engage in segmentation and targeting?

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Engaging in segmentation and targeting is crucial in the context of sales channels for several strategic reasons These processes help businesses tailor their approach to different parts of the market ...View the full answer

Selling And Sales Management

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