You have recently been appointed sales manager of a company selling abrasives to the motor trade. Sales

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You have recently been appointed sales manager of a company selling abrasives to the motor trade. Sales are declining and you believe that a major factor causing this decline is a lack of motivation amongst your salesforce. At present they are paid a straight salary, the size of which depends on length of service. Outline your thoughts regarding how you would approach this situation.

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Selling And Sales Management

ISBN: 116227

7th Edition

Authors: David Jobber , Geoff Lancaster

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