6 (a) Marketing is satisfying customer needs at a profit. (b) Marketing is the process of creating...
Question:
6
(a) ‘Marketing is satisfying customer needs at a profit.’
(b) ‘Marketing is the process of creating unnecessary needs and wants.’
Discuss the issues to which the above two statements give rise.
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Related Book For 
Selling And Sales Management
ISBN: 9781292078007
10th Edition
Authors: Geoffrey Lancaster, David Jobber
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