8 Differentiate between push and pull strategies of promotion. Give two examples of each in the context
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8 Differentiate between ‘push’ and ‘pull’ strategies of promotion. Give two examples of each in the context of a large retailer and an automobile manufacturer.
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Kirti Kaushal
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Related Book For 
Selling And Sales Management
ISBN: 9781292078007
10th Edition
Authors: Geoffrey Lancaster, David Jobber
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