In deciding suitable sales targets, some firms prefer to set sales targets low, expecting higher levels to
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In deciding suitable sales targets, some firms prefer to set sales targets low, expecting higher levels to be achieved. Others may set targets artificially high while yet others set targets as accurately as possible. Evaluate the appropri- ateness of these methods.
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Related Book For 
Sales Management: Theory And Practice
ISBN: 9780333710449
1st Edition
Authors: Bill Donaldson (auth.)
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