Assume you are a salesperson selling to OEMs in the food processing industry. How would the purchasing decision process differ in the following situations? Which situation is a new task? A modified rebuy? A straight rebuy? How likely is the buyer to get other people in the organization involved? Which types of people are likely to get involved in each decision? Whom would you call on first? Which situation is likely to produce the slowest decision?

a. The organization is designing a new fish skinning machine and needs a custom-engineered input system that will automate sorting by body size. It is considering involving two previous suppliers, the current supplier, and two new suppliers.

b. The organization reorders plastic shields that protect monitoring equipment from a regular supplier, a supplier that it has bought from in the past.

c. The organization roasts peanuts, almonds, cashews, and other nuts and is considering moving into coffee roasting. Currently using only one vendor for all of its roasting equipment, that company also makes a coffee roaster.AppendixLO1