Assume your college or university is considering replacing its mainframe computer. Its current mainframe computer is now
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Assume your college or university is considering replacing its mainframe computer. Its current mainframe computer is now 15 years old and has been creating problems for some time. The cost of a modern replacement is estimated at between $1.5 and $2 million. Will this be a new-task buy, a modified rebuy, or a straight rebuy? If you were a salesperson selling mainframe computers, how would you treat this opportunity?
Explain.
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Related Book For
Selling Today Partnering To Create Value
ISBN: 9780133156850
7th Canadian Edition
Authors: Gerald L. Manning
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