Distinguish between product features and buyer benefits.

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Selling Today Partnering to Create Value

ISBN: 978-0134477404

14th edition

Authors: Gerald L. Manning, Michael Ahearne, Barry L. Reece

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Question Posted: Dec 15, 2018 06:27 AM

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Distinguish between product features and buyer benefits.

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A feature is anything about a product that you can feel or touch see or measure and ...View the full answer

Selling Today Partnering to Create Value

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