Explain what is meant by positioning as a product-selling strategy. What is a value proposition?

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Explain what is meant by positioning as a product-selling strategy. What is a value proposition?

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Selling Today Partnering to Create Value

ISBN: 978-0134477404

14th edition

Authors: Gerald L. Manning, Michael Ahearne, Barry L. Reece

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Question Posted: Dec 15, 2018 06:28 AM

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Explain what is meant by positioning as a product-selling strategy. What is a value proposition?

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Positioning refers to the decisions and activities that are directed towa...View the full answer

Selling Today Partnering to Create Value

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