In Building Partnerships 1.1 you read about how important selling is to a company specializing in lobbying in Washington, DC. Identify two key lessons you learned from reading that story.

Comment on each of the following statements:

a. Salespeople are a thing of the past because buyers can learn all they need from the Internet.

b. Salespeople should treat those who have the decision-making authority to buy with respect and courtesy.

c. A successful salesperson should walk into an account, vowing to never take no as an answer from a buyer.

d. A good salesperson can sell anything to anybody.

AppendixLO1