There are many different go-to-market strategies. For which of the following products and services do you think
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There are many different go-to-market strategies. For which of the following products and services do you think a sales force–intensive strategy would probably not be used? Why? Make any assumptions needed and list your assumptions in your answer.
a. A diesel tractor-trailer repair and service company located near a freeway.
b. An industrial waste reduction and disposal service.
c. A snowboard retail shop.
d. A well drilling company that specializes in wells for residential structures.
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Related Book For
Selling Building Partnerships
ISBN: 9781260682953,9781264072095
11th Edition
Authors: Stephen B. Castleberry
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