1. Why does Brand Manual focus on the customer experience to improve the brand value? ...

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1. Why does Brand Manual focus on the customer experience to improve the brand value?

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Service Operations Management A Strategic Perspective

ISBN: 9781137609243

1st Edition

Authors: John McManus Mats Winroth Jannis Angelis

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Question Posted: Nov 13, 2024 08:01 AM

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1. Why does Brand Manual focus on the customer experience to improve the brand value?
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1. Why does Brand Manual focus on the customer experience to improve the brand value? ...

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Service Operations Management A Strategic Perspective

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