2. What would be a suitable way to identify and assess customer empathy, for instance, for a...

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2. What would be a suitable way to identify and assess customer empathy, for instance, for a cruise ship holiday to the Arctic? Does this change depending on the type of customer/s on the ship?

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Service Operations Management A Strategic Perspective

ISBN: 9781137609243

1st Edition

Authors: John McManus Mats Winroth Jannis Angelis

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