3 Consider a retail bank. It has many services that it could offer through its branch network,...
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3 Consider a retail bank. It has many services that it could offer through its branch network, using telephonebased call centres, or using an internet-based service. Choose a service (like the bank’s services) that could be delivered in different ways. For example, you could choose education courses (which can be delivered full-time, part-time, distance learning, or e-learning, etc.), or a library (using a fixed facility, a mobile service, internet-based service, etc.), or any other similar service. Evaluate each alternative delivery process in terms of its effect on its customers’ experiences.
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