3. ‘Deal-of-the-day’ websites such as Groupon are proving attractive to travellers, but do they benefit the travel industry? In a 2014 survey based on the experiences of almost 6000 people of stays in small and large hotel chains by the UK consumer champion ‘Which?’, the budget hotel chain Premier Inn ranked second based on nine categories that included cleanliness, customer service and value for money. On its website (www.premierinn.com), Premier Inn announces that:

We’re proud to have been named a ‘Which? Recommended Provider for UK Hotel Chains’. The soundest sleep in an ultra-comfy bed, mouth-watering breakfasts, great value for families and an award-winning business service – your stay is always Premier with us.

With its convenient locations, ‘best bed ever’, app-enabled premises and offer of ‘Get a great night’s sleep or get your money back with our Good Night Guarantee’, Premier Inn has what it takes to create an attractive service for the modern traveller. In his review of the Premier Inn Cardiff for the UK’s Daily Mail national newspaper, Fred Mawer made the following specific comments: