Long Ridge Gliding Club is based in the UK on the crest of a ridge overlooking spectacular

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Long Ridge Gliding Club is based in the UK on the crest of a ridge overlooking spectacular scenery. The club services two broad types of customer: club members and casual flyers that come for one-off trial flights, holiday courses and corporate events. However, complaints from all types of customer are increasing and the chairman faces a decision.

● Based on your judgement of their operations strategy and performance, how would you advise the chairman?

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Akshay Singla

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